Tournament information
European Tour 2010 - Dubai World Championship
Jumeirah Golf Estates :: Dubai, United Arab Emirates
Date : 25 Nov - 28 Nov , 2010
TV Coverage Time : 09:00
It is the first time Toshiba has lent its name to any golfing event in Dubai and will give the brand an important global showcase when the $7.5 million tournament gets underway at the Earth course, Jumeirah Golf Estates on Thursday (November 25).
“We regard the Dubai World Championship presented by DP World as one of the most important sporting events in the region,” said a spokesman for Toshiba Gulf. “In parallel with our sponsorships in the realm of football, this sports event sponsorship will provide us a great opportunity to enhance Toshiba branding and presence in the region.”
Toshiba also emphasised the importance of the massive TV coverage of an event that is contested by the top 60 players on The European Tour with a prize fund of US$7.5 million and a Bonus Pool for the final top 15 on The Race to Dubai of a further US$7.5 million.
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